Racer Ink Acquires Vision-X Sportswear


Already offering screen-printed and embroidered garments such as team shirts and jackets, baseball caps, sweat shirts, T-shirts and other popular apparel, Racer Ink will now be able to offer these sublimated products through the acquisition of Vision X’s dye-sublimation technology.

Dye-sublimation is an advanced printing method, allowing for full color prints over the entire apparel product.The dye is absorbed into the lightweight and breathable fabric for a superior feel. For these reasons, this printing method has become increasingly popular in motorsports in recent years.

Teams have increasingly relied on dye-sublimation for their crew and hospitality guest shirts. The new offering also gives Racer Ink the ability to now take orders for everything from cycling jerseys to sport fishing shirts to sportswear for motorsports grid attendants, and much more.

Racer Ink principals include Cody Ellsworth, Ashley Helenbrook and Matt Weisberg.

VISION X Sportswear was a division of Daytona Beach-based SPEEDCOM Communications, is owned and operated by Toto Lassally who will remain a consultant to Racer Ink and hold a small interest in the company.

RacerInk first did business with VISION X as a supplier for its dye-sublimation needs. VISION X has an established customer base in the IMSA and Pirelli World Challenge paddocks as well as the sport fishing tournament circuit in Florida. RacerInk’s fast growth allowed it to purchase Vision X while still having the relationships and contacts within the motorsports industry to continue the high level of service.

Ellsworth, Lassally and Weisberg are accomplished race car drivers that bring first-hand knowledge from both behind the wheel or from the paddock in knowing what racers need when it comes to custom clothing solutions.

For more information on Racer Ink, please email [email protected] and call at 239-470-0872. Find us on Facebook: Racer Ink, and Instagram: RacerInk_Apparel and www.racerink.com.

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